On one fateful day in March 2020, Lollipop’s revenue from Fire & Security marketing imploded.
With just a couple of incoming phone calls, Jo learned the sphincter-clenching, gut-curdling truth about what it meant to be specialists…
Total vulnerability to an external event over which we had no control. Continue reading “Not Just Fire & Security Marketing”
I almost choked on my coffee when I noticed that one of our clients was running an illegal Facebook competition.
Sat in a noodle bar in the beautiful city of Prague, my mobile phone had just put an end to my relaxed mood.
Because the client in question had fallen foul of THREE of the ways a competition is most likely to get their Business Page suspended by Facebook.
Let me talk you through them. Continue reading “3 Ways Your Illegal Fire & Security Facebook Competition Risks Getting Your Business Page Banned”
One of the BIGGEST MISTAKES I see on LinkedIn is not connecting your LinkedIn personal profile to your Fire & Security Company Page. This is a TRAGEDY because it’s such a great way to get people to visit your LinkedIn Company Page AND your website.
Which makes it a great way to get more Fire & Security leads.
PLUS! You’ve gone to the trouble of creating a LinkedIn Company Page for your Fire & Security business. But no one goes there! And no one follows it. And if no one follows your Page, no one sees any content that you might put on there!
So here’s a simple way to kill two birds with one stone with JUST ONE CLICK! Continue reading “How to Connect Your LinkedIn Personal Profile To Your LinkedIn Fire & Security Company Page”
Your Fire & Security website isn’t working effectively as a lead generation tool if your staff have to trawl through loads of spammy, scammy messages from the contact form. Stop it now. Continue reading “Stop Spam On Your Fire and Security Website Contact Form”
A very unhappy homeowner called a Fire and Security company to complain:
“I took a half day off work to be at home for the site survey this afternoon but no one turned up.”
She was threatening to leave them a bad review!
When questioned, the surveyor told his boss:
“Well, I couldn’t get a confirmation by email or phone so I didn’t go.”
Wouldn’t it have been better if the company had received the following message? Continue reading “Use The Power of Texting To Improve Fire & Security System Sales: Show More Zeal In Your Follow Ups”
For the sales teams of most British Fire and Security companies, the lifecycle of a buyer is just two steps – Lead is generated and Lead is turned into a Customer.
And nothing else matters.
A lead is someone who has the interest and authority to purchase your product/service and who has given you their contact details.
But there’s a lot more to it for the most successful Fire and Security sales teams.
And not understanding your MQL is one of the reasons you don’t close as many sales as you should.
Continue reading “What The Hell Is An MQL? It’s Vital For Fire and Security Sales”
Google Chrome is causing huge problems for some Fire and Security company directors. But most of you are completely unaware.
Here’s what you need to know. Picture the scene:
A home owner or the Responsible Person at a commercial company has gone onto Google to search out more information about CCTV cameras or fire alarms. This person who is making such a search is very close to being in the market to make a purchase.
Google shows your website at #3 on the first page of Google for their search. This potential buyer clicks on your link.
This new visitor lands on your site. They’re looking for a reason to work with you.
The first thing they see is a sign that says Not Secure
Here’s what this new visitor sees: Continue reading “How Your ‘Not Secure’ Website Is Destroying Your Security Company’s Chances on Google Search”
Fire & Security companies across the country struggle with acquiring NEW leads. A sales person from one company I spoke with recently told me that there had been:
NO leads from their website forms and just ONE phone call from a cold lead in the last FOUR MONTHS!!!
He was tearing his hair out!
And what had marketing done? Continue reading “How To Increase Fire & Security Sales When Your Digital Marketer Has No Plan Except Using Twitter For Brand Awareness”
Fire & Security directors are great fans of the FAQs page on their website. They all want one. But this popular page is completely misused by most companies.
The FAQs page is frequently clicked. And most Fire & Security websites use it to answer the technical questions that they often get asked.
It’s a huge missed opportunity!
Things like can I operate the system through my mobile may be #1 on the list of FAQs on your website. But is it the question that your sales guys hear most often BEFORE the purchase? Continue reading “How Your Fire & Security FAQs Page Can Make You Money”
It’s a sobering thought but it is one of the staple pieces of advice from any business coach – work ON your Fire & Security business not IN it.
Otherwise, rather than owning a true business, all you actually own is a job. 14 hour days, 7 days a week.
Continue reading “The More You Work IN Your Fire & Security Business, The Less It Is Worth!”