Use The Power of Texting To Improve Fire & Security System Sales: Show More Zeal In Your Follow Ups

A very unhappy homeowner called a Fire and Security company to complain:

“I took a half day off work to be at home for the site survey this afternoon but no one turned up.”

She was threatening to leave them a bad review!

When questioned, the surveyor told his boss:

“Well, I couldn’t get a confirmation by email or phone so I didn’t go.”

Wouldn’t it have been better if the company had received the following message? Continue reading “Use The Power of Texting To Improve Fire & Security System Sales: Show More Zeal In Your Follow Ups”

What The Hell Is An MQL? It’s Vital For Fire and Security Sales

For the sales teams of most British Fire and Security companies, the lifecycle of a buyer is just two steps – Lead is generated and Lead is turned into a Customer.

And nothing else matters.  

A lead is someone who has the interest and authority to purchase your product/service and who has given you their contact details.

But there’s a lot more to it for the most successful Fire and Security sales teams.

And not understanding your MQL is one of the reasons you don’t close as many sales as you should.

Continue reading “What The Hell Is An MQL? It’s Vital For Fire and Security Sales”

How Your ‘Not Secure’ Website Is Destroying Your Security Company’s Chances on Google Search

Google Chrome is causing huge problems for some Fire and Security company directors. But most of you are completely unaware.

Here’s what you need to know. Picture the scene:

A home owner or the Responsible Person at a commercial company has gone onto Google to search out more information about CCTV cameras or fire alarms. This person who is making such a search is very close to being in the market to make a purchase.

Google shows your website at #3 on the first page of Google for their search. This potential buyer clicks on your link.

HURRAH!

This new visitor lands on your site. They’re looking for a reason to work with you.

BUT

The first thing they see is a sign that says Not Secure

Here’s what this new visitor sees: Continue reading “How Your ‘Not Secure’ Website Is Destroying Your Security Company’s Chances on Google Search”

How To Increase Fire & Security Sales When Your Digital Marketer Has No Plan Except Using Twitter For Brand Awareness

Fire & Security companies across the country struggle with acquiring NEW leads. A sales person from one company I spoke with recently told me that there had been:

NO leads from their website forms and just ONE phone call from a cold lead in the last FOUR MONTHS!!!

He was tearing his hair out!

And what had marketing done? Continue reading “How To Increase Fire & Security Sales When Your Digital Marketer Has No Plan Except Using Twitter For Brand Awareness”

How Your Fire & Security FAQs Page Can Make You Money

Fire & Security directors are great fans of the FAQs page on their website. They all want one. But this popular page is completely misused by most companies.

The FAQs page is frequently clicked. And most Fire & Security websites use it to answer the technical questions that they often get asked. 

It’s a huge missed opportunity! 

Things like can I operate the system through my mobile may be #1 on the list of FAQs on your website. But is it the question that your sales guys hear most often BEFORE the purchase? Continue reading “How Your Fire & Security FAQs Page Can Make You Money”

The More You Work IN Your Fire & Security Business, The Less It Is Worth!

It’s a sobering thought but it is one of the staple pieces of advice from any business coach – work ON your Fire & Security business not IN it.

Otherwise, rather than owning a true business, all you actually own is a job. 14 hour days, 7 days a week. 

Continue reading “The More You Work IN Your Fire & Security Business, The Less It Is Worth!”

Do You Have A Marketing Spell For Fire & Security Success?

I spoke to a very unhappy Fire & Security director this week. He told me how he had invested £3-4k per month with a marketing agency to do social media and website stuff.

After an investment of over £30,000, he had seen no increase in enquiries!!!

Finally he had pulled the plug.

A quick look at their website and social media revealed the truth. Continue reading “Do You Have A Marketing Spell For Fire & Security Success?”

Top Tips For Quitting Your Job And Starting Your Own Fire & Security Company

I’ve met a lot of Fire & Security installers, surveyors and engineers who have been asking themselves this HUGE question. 

They are excellent at installing systems. They hate working FOR someone. The hours are too long and too unreliable. It’s too regimented and they’re sure they could do the job much better.

Surely it cannot be that hard to work for yourself?

Why most Fire & Security businesses fail in the first five years

The first thing I say to them is: Continue reading “Top Tips For Quitting Your Job And Starting Your Own Fire & Security Company”

Are You Getting Exclusive Fire & Security Leads Or Paying Through The Nose For a 1:4 Chance Of Winning The Work?

A startling fact was revealed during conversations with the Fire & Security business development managers in London, Liverpool and Birmingham.

EXCLUSIVITY OF LEADS IS NOT USUALLY GUARANTEED

WTF!!!????

Yup, Lolly leads are always exclusive. But we hadn’t been talking about it in any of our sales materials. Because we didn’t think exclusivity was a ‘thing’!

We thought all lead generation companies offered exclusive leads!

DOH!

What is Lead Exclusivity Continue reading “Are You Getting Exclusive Fire & Security Leads Or Paying Through The Nose For a 1:4 Chance Of Winning The Work?”