3 Easy Ways To Attract Qualified Visitors To Your Fire & Security Website

You spent a fortune on a sparkly new website for your Fire and Security company. It looks fantastic. But you’re not getting the new customers you were expecting. Hey, you’re not even showing up on Google!

It’s beginning to look like it was an expensive mistake!

But all is not lost… This article looks at three ways Fire & Security businesses can make some straightforward adjustments to become more visible on Google.

Better visibility means more traffic. And more traffic means more leads. And more leads means more chances for your sales team to close customers who want fire protection of security systems.

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The Dangers Of Buying Email Lists When You Sell Domestic Security Systems

This post was originally written in 2016 and the GDPR and PECR have made things even more difficult for Fire and Security companies who want to email homeowners in 2020.

If you buy a list of email addresses from a third party, you MUST get proof that the people on that list have given permission for their details to be shared with you. And stored and processed by you. And to receive ongoing marketing from you.

If you’re one of the many companies that relies on buying email lists for your marketing strategy, the latest FSB Voice Business Update has some nasty news for you.

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What Fire and Security Entrepreneurs Need To Know About Google Maps & Acquisitions

A few years ago I was working with a Fire and Security entrepreneur who grows his customer base by acquiring other Fire and Security businesses.

But if that’s your strategy for acquiring new customers, you also need to have a strategy for your website and local SEO.

Growing Your Fire and Security Business By Acquisition – An Example

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Who Owns Your Fire & Security Sales Team’s LinkedIn Contacts?

Your best Fire and Security salesperson hands in his notice, works out his gardening leave and then starts using his LinkedIn profile to get in touch with all his contacts. For his new employer – one of your competitors.

A year later, you realise that some of your best contracts are not being renewed. Those long serving clients are now getting their maintenance and monitoring done by the new company of your ex-employee.

But is there anything you can do about it? Who actually owns all the data on an ex-employee’s LinkedIn profile that was compiled whilst they were working for your company? Continue reading “Who Owns Your Fire & Security Sales Team’s LinkedIn Contacts?”

Planning a New Fire & Security Website? Avoid These 5 Expensive Mistakes…

Thinking about a new website for your Fire & Security business? Good shout.

But before you throw money at something shiny and modern, ask yourself this:

Have you ever wondered why your competitors seem to get loads of enquiries… but your website barely gets a nibble?

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