Fire & Security Lead Generation Blog
How To Generate More Leads & Close More Fire & Security Customers
The Fire and Security company owner was almost in tears during our phone call.
We have always been at #1 on Google maps but my listing has just disappeared! We have been replaced by a competitor that moved in down the road. They’re not as good as us! They only have one review and it gives them just one star!
This was one of the big problems of 2017… but it’s not gone away! Continue reading “Google Map Listing Not Showing Up? Security Companies Hit By Hawk”
Do you find yourself regularly speaking to Fire and Security colleagues or leads who complain that they are extremely unhappy with their current situation… but when anyone suggests a solution, they always make the same excuses?
One moan I hear a lot is:
My response is always:
“But why do you think that is?”
Continue reading “Are You A Serial Fire and Security Complainer? Is It Time to Change?”
The Lollies talk to a lot of Fire and Security company owners who are stuck!
Your business is not growing and you come to us with sad tales of website traffic that doesn’t produce the quality enquiries or the sales of alarm systems that you need.
Usually, you’re asking for a quote to build a new website, convinced that this is the answer…
Continue reading “2 radical reasons why you don’t need a new Fire and Security website”
According to a report by Ibis World for 2016/17, your Security Systems business is fighting with more than 1,950 others. But the prize is estimated to be worth just 46% of the sector’s £827m estimated value.
Why? Because the lion’s share will have been eaten up by the four largest players:
In the 21st century, it’s not enough to just turn up on the battlefield and wave a flag, you actually have to do some serious scrapping to get a piece of this lucrative pie. Sounds like it’s Battlestations!
Continue reading “Battlestations! Win With The Ultimate Fire & Security Marketing Weapon”
You’ve just finished a great session with your board of directors and you’re buzzing over your company’s growth plans for the next three years.
To achieve your new financial numbers, one of your Goals for the next financial year is to make your website work harder and generate double this year’s tally of COMMERCIAL customers. Because, whilst domestic burglar alarms are your bread and butter, commercial intruder or fire alarm installations with ongoing maintenance contracts are where the real money is!
Continue reading “2 Vital Website Metrics Your Fire & Security Business Needs To Master”
It always brings a thrill when a Fire or Security customer leaves a glowing testimonial on your Google My Business Maplisting.
But these can be few and far between – no matter how fabulous your service. Sadly, it’s human nature but unhappy customers are much more keen to vent when they have had a bad experience.
And there is a growing trend for problem reviews. Not happy customers singing your praises and not customers who feel your service has not been your best. But something else entirely.
Continue reading “Fake Google Reviews… And What Fire & Security Companies Can Do About Them”
It happened again recently. The Managing Director of a Fire and Security systems installation company told me that he didn’t need any help with his website because it already got loads of traffic.
Sorry guys but, as he chundered on about how many people were visiting his website, I couldn’t help thinking about the proverbial “big sports car = small p***s” analogy.
Being a lady, I held my tongue and asked my default question in this scenario.
Continue reading “Is Your Fire & Security Website Traffic Only Boosting Your Ego”
Your Google My Business Map Listing is one of the most important pieces of Fire and Security advertising real estate that you can have. And it’s FREE!
But so many Fire and Security marketers are not taking full advantage of this valuable resource
Continue reading “Publish Posts on Your Fire and Security Google My Business Map Listing”
A bad website design that is killing your business is a powerful hook! It should at least make you ask yourself the question.
But you may not think that you have a bad website design at all. Yours looks fa-bu-lous! It’s got a really eye-catching image and tells your customer all about what you do. How could that possibly be wrong?
Many of the Fire and Security directors we talk to complain that their website isn’t generating the leads and enquiries they expected. But almost all of them fail to realise that they are suffering from bad website design.
The clue is in the job title – a web designer’s specialty lies in the design of the website. Now, don’t get me wrong, the design is a critical element that provides the first WOW! when a human arrives at your site. However, a sexy website does not automatically mean it is successful at generating enquiries and customers.
In fact, a bad website design often results in no visitors and no enquiries. Read our real life examples…
Continue reading “2 Ways Your Bad Website Design Is Killing Your Fire & Security Business!”
Imagine you get a call from an angry customer explaining that the Fire or Security product you sold them has malfunctioned in some way. You send an engineer to fix it. Sorted.
But what happens if the same customer rings back with the same problem?
It might not happen often but, if it does, that customer is going to be understandably frustrated.
And how much worse when the call handler has no recollection of the previous incident. They might be a different employee or they may have dealt with hundreds of enquiries since the last incident. It’s not surprising if the caller gets even more annoyed.
It doesn’t look good.
Even though it stands for customer relationship management, many Fire and Security companies don’t understand what a CRM does. They think it’s just a ‘job management’ tool. Not a way to give their existing customers a fabulous experience that will make them recommend you to their friends.
