How To Generate More Leads & Close More Fire & Security Customers
It was after The Security Event, during a lively networking session. The wine and beer were flowing, the professional DJ was getting into his groove, and the thrum of chatter filled the air. In the middle of it all, a security business owner shouted at me over the noise:
“You’re lovely people… but you can’t sell.”
The comment caught me off guard. But what really struck me was this:
I had never actually tried to sell to him.
Most Fire & Security company directors think they have a lead problem. It may be they feel the phone’s not ringing as often. There are fewer emails in the inbox. Contact form enquiries have dropped off. Or maybe it just feels quieter than it used to. Often, there’s no real tracking in place – just a gut feeling that something’s changed.
Continue reading “How to Increase Fire and Security Sales (Without Just Generating More Leads)”
Every great Fire & Security business is built on trust. If you want to stand out for the right reasons, building customer trust must be your top priority. The good guys – the ones who deliver quality, reliability and professionalism – should not have to shout the loudest to be heard. But too often, they do.
Continue reading “Building Customer Trust in the Fire & Security Industry”
Latest research shows just how important customer reviews are for Fire & Security companies looking to build trust online.
Continue reading “Fire & Security Reviews On Google Maps: Everything You Need To Know”
Everywhere you turn, there is another shiny new tool promising AI marketing for Fire and Security companies like yours.
“Just press a button,” they say.
“We will create your blogs, socials and content calendar while you have a cuppa.”
If only.
Continue reading “The Truth About “Push Button” AI Marketing for Fire and Security Companies”
Ask any Fire & Security business what’s holding them back and one answer comes up again and again:
“We can’t find enough engineers.”
At Lollipop, we hear this all the time – not from clients who are desperate for leads, but from those who are worried they’ll get too many. And want to put their marketing on hold.
Continue reading “Marketing on Hold? How a Skills Shortage is Slowing Fire & Security Growth”
Fire and Security installation companies often find themselves trapped in a challenging roller coaster of feast and famine, where periods of overwhelming workload alternate with stretches of under-utilisation and financial strain.
We often see it on LinkedIn… installation companies reaching out to request help from other engineers because they have too much work. Then other installers offering to help because they have spare capacity.
Continue reading “Beating Feast and Famine For Fire and Security Installation Companies”
We are often asked: Should you use AI in your Fire & Security Marketing?
And the simple answer is yes. BUT ALWAYS with a human editor.
Having been using AI since late 2022, we know that just letting a bot loose on your marketing on its own is going to lead to disappointing, unsuccessful and potentially damaging results! Continue reading “Should You Use AI in Your Fire & Security Marketing?”
This post was sparked by something I saw recently: yet another confident voice in marketing, projecting authority and making big promises.
But this time it was in my own back yard… Fire & Security. So obviously I checked out what they had to say.
Continue reading “Why I’m “Too Thin-Skinned” for Fire and Security Marketing (and Proud of It)”
We saw what you did there…. Set up your own business… but choosing not to get Fire and Security Accreditations.
A lot of Fire & Security engineers set up on their own because they know they can do a better job than their current employer.
In the beginning, they get a few jobs because they can charge less than a bigger company. These happy customers start recommending them.
The newbie Fire & Security company can also take on work subcontracting for bigger organisations. Continue reading “Unlocking Growth: The Role of Fire and Security Accreditations”
