Fire & Security Lead Generation Blog
How To Generate More Leads & Close More Fire & Security Customers
Here’s to a fruitful 2019 for Fire & Security companies across the UK. What better way to start the New Year than FREE money!
Okay, Santa HAS left the building. This is not a Christmas re-run… there really is free money available. It’s not for your holiday, no!
But if you’re ambitious. And if you’re keen to grow your Fire & Security business and make 2019 the best year yet… Read on!
Continue reading “A Fruitful 2019 For Fire & Security Companies”
Most of the Fire & Security directors we speak to have spent hundreds of pounds getting their Terms of Business right to protect themselves from potential legal problems. But did you know that you could be putting your house at risk by networking?
Here’s the problem.
Many Fire & Security installation companies will send a representative to attend local networking groups.
You can have a chat to lots of business people from your town, most of whom will own their own home. It’s a great way to increase the company’s visibility as the leading local supplier of home alarms as well as commercial fire safety and access control equipment.
Continue reading “The Networking Side Effect That Puts Fire & Security Directors’ Homes At Risk”
Are you one of the many Fire & Security directors who has social media symbols on your website? But did you know that there are two types?
Continue reading “Social Media Symbols That Damage Fire & Security Sales”
It was the night before Christmas and Eb Scrooge lay in his bed worrying about his fire & security business.
He had spent Christmas Eve day going through the books. The figures for the current financial year made for depressing reading.
Scrooge Fire & Security Ltd had been stuck at around the £1m turnover mark for a couple of years now. Two years ago he had got up to £1.3m only to slip back down to £1.1 again last year.
He had been relying on word of mouth and referrals from existing customers. 80% of his enquiries came through those two invaluable sources. But it was only enough to keep him at about the same level of turnover. His business was plateauing and he knew he needed to do something about it.
Continue reading “Scrooge Fire & Security – A Christmas Tale”
You’ve been investing in marketing for your Fire & Security business website for a few months. Suddenly one of your admin staff pipes up.
“I don’t think we need to carry on doing marketing,”
“Why’s that?”
“Well most of the leads come from existing customers”
Now, this comes from the person who deals with your enquiries before passing them to sales. You should take notice, right?
WRONG!
This is one of the most dangerous conversations that can ever happen in the back office of your Fire & Security business.
You’re teetering on the edge of a precipice! That unskilled, ill-informed ‘back of an envelope‘ analysis is well-intended. Heed it at your peril… It will harm your business…
Continue reading “The Most Dangerous Conversation In Your Fire & Security Office”
Honest and trustworthy. That’s how the Fire & Security companies we speak to describe themselves. When a customer is putting the safety and security of their family, staff and clients in your hands, it’s critical!
How do your clients know? You have the NSI Gold and SSAIB accreditations to back it up, that’s how.
But what if we told you, this hard-earned reputation is being risked by large numbers of companies because they chose the wrong Fire & Security Systems Marketer?
Honesty is critical to your business. So why put your reputation on the line because of one easily avoidable mistake?
That is what we saw on a Fire & Security website last week. Is your business a victim too?
Continue reading “Honesty Counts – How Fire & Security Companies Blow It But Don’t Know It!”
Hands up if it makes you hopping mad when scumbag Fire & Security installers rip off customers with poor quality workmanship!
Continue reading “Avoid Disaster – How Not To Choose Your Fire & Security Systems Marketer”
It’s become a bit of a ritual.
Every day on LinkedIn I look out for the latest Fire & Security cheap option pictures.
You know the ones. Wiring hanging out of alarm control panels. Fire extinguishers as door stops. Rusty Fire extinguishers. CCTV cameras sited in stupid places. Fire doors blocked by dart boards.
My news feed cup runneth over – it’s clear that going DIY or cheap makes you all very cross!
Continue reading “Hypocrisy In The Fire & Security Industry…”
Fire & Security is a very crowded market place! And you now know that it takes more than just word of mouth to keep the enquiries rolling in.
But how can you get your website in front of those people who are searching for the best way to protect their homes or business premises?
Lollipop only work with ambitious Fire and Security companies. So we were delighted when Stan got in touch. Stan is the MD of a group of Fire & Security companies turning over £5m. And he wants that revenue to top £8m.
Excellent. That’s the ambition box checked!
But… Bizarrely, he wants to continue editing his own websites. While Lollipop do a bit of SEO…
Continue reading “Are You A Small Fire & Security Company Because You Don’t Know How To Be Big…?”
