Category: Leads

Google Ads For Fire & Security: Save Money With Keyword Match Types

Many Fire & Security businesses get started on Google Ads by accident. You got offered a voucher!

Spend £120 this month and you’ll get £120 for free next month – that sort of thing.

Hands up! Was that you?

You thought this would be cheaper than Digital Marketing?

And it seemed so simple to set up. There were lots of fields that said Recommended. So you just took each easy option.

A few months in and your Google Ads bill is massive. But you’re not getting any enquiries. Continue reading “Google Ads For Fire & Security: Save Money With Keyword Match Types”

Google Map Listing Not Showing Up? Security Companies Hit By Hawk

The Fire and Security company owner was almost in tears during our phone call.

We have always been at #1 on Google maps but my listing has just disappeared! We have been replaced by a competitor that moved in down the road. They’re not as good as us! They only have one review and it gives them just one star!

This was one of the big problems of 2017… but it’s not gone away! Continue reading “Google Map Listing Not Showing Up? Security Companies Hit By Hawk”

Are You A Serial Fire and Security Complainer? Is It Time to Change?

Do you find yourself regularly speaking to Fire and Security colleagues or leads who complain that they are extremely unhappy with their current situation… but when anyone suggests a solution, they always make the same excuses?

One moan I hear a lot is:

“Our Fire and Security website doesn’t get us any work.”

My response is always:

“But why do you think that is?”

4 reasons why your website might not be generating customers:

Continue reading “Are You A Serial Fire and Security Complainer? Is It Time to Change?”

2 radical reasons why you don’t need a new Fire and Security website

The Lollies talk to a lot of Fire and Security company owners who are stuck!

Your business is not growing and you come to us with sad tales of website traffic that doesn’t produce the quality enquiries or the sales of alarm systems that you need.

Usually, you’re asking for a quote to build a new website, convinced that this is the answer…

Continue reading “2 radical reasons why you don’t need a new Fire and Security website”

2 Vital Website Metrics Your Fire & Security Business Needs To Master

You’ve just finished a great session with your board of directors and you’re buzzing over your company’s growth plans for the next three years. 

To achieve your new financial numbers, one of your Goals for the next financial year is to make your website work harder and generate double this year’s tally of COMMERCIAL customers. Because, whilst domestic burglar alarms are your bread and butter, commercial intruder or fire alarm installations with ongoing maintenance contracts are where the real money is!

12 new business customers is a big ask

Continue reading “2 Vital Website Metrics Your Fire & Security Business Needs To Master”

2 Ways Your Bad Website Design Is Killing Your Fire & Security Business!

A bad website design that is killing your business is a powerful hook! It should at least make you ask yourself the question.

But you may not think that you have a bad website design at all. Yours looks fa-bu-lous! It’s got a really eye-catching image and tells your customer all about what you do. How could that possibly be wrong?

Many of the Fire and Security directors we talk to complain that their website isn’t generating the leads and enquiries they expected. But almost all of them fail to realise that they are suffering from bad website design.

The clue is in the job title – a web designer’s specialty lies in the design of the website. Now, don’t get me wrong, the design is a critical element that provides the first WOW! when a human arrives at your site. However, a sexy website does not automatically mean it is successful at generating enquiries and customers.

In fact, a bad website design often results in no visitors and no enquiries. Read our real life examples…

Continue reading “2 Ways Your Bad Website Design Is Killing Your Fire & Security Business!”

Identifying Your Ideal Buyer Profile & Buyer Personas & Keeping Track of Them

Here’s what Fire & Security professionals need to know to achieve the best success with their B2B prospecting. 

The biggest mistake we see is trying to appeal to EVERYONE. 

Your ideal buyer profile defines which companies are most likely to need fire protection or commercial security systems. These are your target customers.

Buyer personas are the people working at those companies who will need to purchase your Fire & Security systems. This is your target job role.

Ideal Buyer Profile and Buyer Personas Continue reading “Identifying Your Ideal Buyer Profile & Buyer Personas & Keeping Track of Them”