Category: Leads

What the flip is a Buyer Persona? And why your Fire & Security company MUST take note!

fire security man buyer persona

Don’t know what a buyer persona is? Or why your Fire & Security business should have one?

Well, you’re not alone. But it is a fundamental piece of the digital marketing jigsaw.

Done correctly, your buyer persona will get you more leads from your website and digital marketing efforts. And, of course, more leads mean more site surveys and more customers. In turn that means more maintenance contracts and more upsells. 

And all of that will give you more lovely revenue and a thriving, growing Fire & Security business.

Not bad… eh?

But what the flippin’ ‘eck is a buyer persona? Continue reading “What the flip is a Buyer Persona? And why your Fire & Security company MUST take note!”

Generating Fire & Security sales leads – without these 3 things your website will fail!

You invest in a website to generate sales leads or enquiries for your Fire & Security company.

Without a steady stream of leads, businesses of any size will struggle to grow. Even the best sales team will fail without leads.

Continue reading “Generating Fire & Security sales leads – without these 3 things your website will fail!”

Google Ads For Fire & Security: Save Money With Keyword Match Types

Many Fire & Security businesses get started on Google Ads by accident. You got offered a voucher!

Spend £120 this month and you’ll get £120 for free next month – that sort of thing.

Hands up! Was that you?

You thought this would be cheaper than Digital Marketing?

And it seemed so simple to set up. There were lots of fields that said Recommended. So you just took each easy option.

A few months in and your Google Ads bill is massive. But you’re not getting any enquiries. Continue reading “Google Ads For Fire & Security: Save Money With Keyword Match Types”

Get More Fire & Security Customers – Create a LinkedIn Company Page

At least 50% of the Fire & Security profiles I see don’t link to a LinkedIn Company page. But why is that such a crying shame?

Because it means you’re missing out on some vital opportunities to GET MORE CUSTOMERS!

Read more to find out why… Continue reading “Get More Fire & Security Customers – Create a LinkedIn Company Page”

Google Map Listing Not Showing Up? Security Companies Hit By Hawk

The Fire and Security company owner was almost in tears during our phone call.

We have always been at #1 on Google maps but my listing has just disappeared! We have been replaced by a competitor that moved in down the road. They’re not as good as us! They only have one review and it gives them just one star!

This was one of the big problems of 2017… but it’s not gone away! Continue reading “Google Map Listing Not Showing Up? Security Companies Hit By Hawk”

Are You A Serial Fire and Security Complainer? Is It Time to Change?

Do you find yourself regularly speaking to Fire and Security colleagues or leads who complain that they are extremely unhappy with their current situation… but when anyone suggests a solution, they always make the same excuses?

One moan I hear a lot is:

“Our Fire and Security website doesn’t get us any work.”

My response is always:

“But why do you think that is?”

4 reasons why your website might not be generating customers:

Continue reading “Are You A Serial Fire and Security Complainer? Is It Time to Change?”

2 radical reasons why you don’t need a new Fire and Security website

The Lollies talk to a lot of Fire and Security company owners who are stuck!

Your business is not growing and you come to us with sad tales of website traffic that doesn’t produce the quality enquiries or the sales of alarm systems that you need.

Usually, you’re asking for a quote to build a new website, convinced that this is the answer…

Continue reading “2 radical reasons why you don’t need a new Fire and Security website”