Category: Leads

2 Vital Website Metrics Your Fire & Security Business Needs To Master

You’ve just finished a great session with your board of directors and you’re buzzing over your company’s growth plans for the next three years. 

To achieve your new financial numbers, one of your Goals for the next financial year is to make your website work harder and generate double this year’s tally of COMMERCIAL customers. Because, whilst domestic burglar alarms are your bread and butter, commercial intruder or fire alarm installations with ongoing maintenance contracts are where the real money is!

12 new business customers is a big ask

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2 Ways Your Bad Website Design Is Killing Your Fire & Security Business!

A bad website design that is killing your business is a powerful hook! It should at least make you ask yourself the question.

But you may not think that you have a bad website design at all. Yours looks fa-bu-lous! It’s got a really eye-catching image and tells your customer all about what you do. How could that possibly be wrong?

Many of the Fire and Security directors we talk to complain that their website isn’t generating the leads and enquiries they expected. But almost all of them fail to realise that they are suffering from bad website design.

The clue is in the job title – a web designer’s specialty lies in the design of the website. Now, don’t get me wrong, the design is a critical element that provides the first WOW! when a human arrives at your site. However, a sexy website does not automatically mean it is successful at generating enquiries and customers.

In fact, a bad website design often results in no visitors and no enquiries. Read our real life examples…

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Identifying Your Ideal Buyer Profile & Buyer Personas & Keeping Track of Them

Here’s what Fire & Security professionals need to know to achieve the best success with their B2B prospecting. 

The biggest mistake we see is trying to appeal to EVERYONE. 

Your ideal buyer profile defines which companies are most likely to need fire protection or commercial security systems. These are your target customers.

Buyer personas are the people working at those companies who will need to purchase your Fire & Security systems. This is your target job role.

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