Many Fire & Security businesses get started on Google Ads by accident. You got offered a voucher!
Spend £120 this month and you’ll get £120 for free next month – that sort of thing.
Hands up! Was that you?
You thought this would be cheaper than Digital Marketing?
And it seemed so simple to set up. There were lots of fields that said Recommended. So you just took each easy option.
A few months in and your Google Ads bill is massive. But you’re not getting any enquiries. Continue reading “Google Ads For Fire & Security: Save Money With Keyword Match Types”
There are lots of web designers starting up all over the country. This is great for Fire & Security professionals who want to buy based on price.
But, as you know from your own industry experience, the cheapest is not always the best.
Many of these companies are inexperienced. In both web design and business. Many do not know what is required by law for the websites of a limited company. Or to comply with GDPR.
They bash up a website quick as a flash. You, as the owner, are pleased at the speed and the price. But you don’t know that you could be breaking the rules.
Does your Fire & Security company’s name have Limited or Ltd at the end of it? You could be at risk.
How can you be sure that your website won’t get you into trouble?
Continue reading “Is Your Fire & Security Website Breaking The Rules?”
Selecting the correct keywords can improve your Fire & Security website’s positioning in Google’s search results. So it’s a crucial part of your Digital Marketing.
But, hold your horses! Before we dig in, it’s important that you understand WHAT A KEYWORD actually is.
A keyword is the word or phrase used in a Google search.
It’s what your ideal customer is typing into their phone or computer.
It’s how they put their particular problem into words. And it’s what you want your website to be found for when someone makes that search. Continue reading “3 Things To Avoid When Choosing Keywords For Your Fire & Security Business”
Many Fire & Security sales people don’t realise that it is possible to link to your LinkedIn Company Page from your Personal Profile.
It’s an important thing to do because:
Continue reading “Why LinkedIn Linking Is Important For Your Fire & Security Website Traffic”
A potential customer contacted you to ask for a free home security survey. You’ve visited the property and been given a guided tour.
You’ve handed out lots of helpful tips on home security.
You will do everything you can to design a system to keep the family safe:
- protect the vulnerable areas;
- plan where the sensors should go to get the best coverage; and
- work out where to site the cameras so there are no blind spots.
But you know that the thing that can make a home most vulnerable to a burglar is beyond your security equipment. Continue reading “What Your Home Security Site Surveyors Should Say About Social Media”
The Skills and Endorsements section is a very important part of any Fire & Security sales person’s LinkedIn profile. It’s one of the top four places where you should be using your key words and phrases.
Whatever you add here will help:
- LinkedIn to understand what search terms you want your profile to show for; and
- your connections to understand how best you can help them.
It’s also a great way to start conversations with your connections. But many Fire & Security directors don’t have a clue how to get the most value from it!
Read on to find out the how and the why… Continue reading “Promote Your Fire & Security Company With LinkedIn’s Skills And Endorsements”
At least 50% of the Fire & Security profiles I see don’t link to a LinkedIn Company page. But why is that such a crying shame?
Because it means you’re missing out on some vital opportunities to get more customers!
Read more to find out why… Continue reading “Get more Fire & Security customers – Create a LinkedIn Company Page”
People often tell me that LinkedIn is no good for growing Fire & Security companies. But that’s completely WRONG.
Here’s another top tip from my fabulous sales coach, Rick Roberge – share your posts with your connections… and their connections!
Need an example? Just Read More…
Continue reading “Grow Your Fire & Security Business By Sharing On LinkedIn”
Here’s to a fruitful 2019 for Fire & Security companies across the UK. What better way to start the New Year than FREE money!
Okay, Santa HAS left the building. This is not a Christmas re-run… there really is free money available. It’s not for your holiday, no!
But if you’re ambitious. And if you’re keen to grow your Fire & Security business and make 2019 the best year yet… Read on!
Continue reading “A Fruitful 2019 For Fire & Security Companies”
Most of the Fire & Security directors we speak to have spent hundreds of pounds getting their Terms of Business right to protect themselves from potential legal problems. But did you know that you could be putting your house at risk by networking?
Here’s the problem.
Real world networking and GDPR
Many Fire & Security installation companies will send a representative to attend local networking groups.
You can have a chat to lots of business people from your town, most of whom will own their own home. It’s a great way to increase the company’s visibility as the leading local supplier of home alarms as well as commercial fire safety and access control equipment.
Continue reading “The Networking Side Effect That Puts Fire & Security Directors’ Homes At Risk”