I shocked a prospective client last week. He had just realised how much money he had left lying on the table this year. All because his team were making proposals and quotes that never got acted upon.
How many quotes did you send out this year where they never replied… ?
£10k… £50k… £100k… worth?
What would happen for your business if you didn’t leave all that money on the table?
You know how cross you get when you see Fire and Security installations that are a mess?
People on LinkedIn had lots to say about the following two images showing terrible examples of Fire and Security installations:
Fire Alarm cable crochet
Callum of Aegis Security Solutions in Kent was livid about this fire alarm cable crochet.
And it’s easy to see why.
Especially as the customer had originally chosen a cheaper quote. And then called Callum to try to fix the mess they ended up with.
I received my annual email from the ICO today. Things have changed slightly but most businesses will still need to join up.
Here’s what you need to know:
Over the last decade, I’ve looked at the Google Ad accounts of dozens of Fire and Security companies. Do you want to know the biggest mistake I see?
Continue reading “Google Ads For Fire & Security – Your Most Expensive Mistake”
A lot of Fire and Security professionals ask me to take a look at their website. It’s usually because they don’t think their website is generating enough new enquiries.
Here is a simple way to do it yourself. Just add your business name and click the button below to get your free Website checkup.
Continue reading “Is My Fire & Security Website Working? A 5 Minute Test”
Looking for a way to increase website traffic to your Fire & Security website?
Continue reading “Increase Website Traffic For Fire & Security – Apple Maps”
Don’t know what a buyer persona is? Or why your Fire & Security business should have one?
Well, you’re not alone. But it is a fundamental piece of the digital marketing jigsaw.
Done correctly, your buyer persona will get you more leads from your website and digital marketing efforts. And, of course, more leads mean more site surveys and more customers. In turn that means more maintenance contracts and more upsells.
And all of that will give you more lovely revenue and a thriving, growing Fire & Security business.
Not bad… eh?
But what the flippin’ ‘eck is a buyer persona? Continue reading “What the flip is a Buyer Persona? And why your Fire & Security company MUST take note!”
I asked a Fire and Security director if his website was working for him. His reply:
“It had better be! I paid enough for it!”
Question – You don’t know if it is working… or not?
You pay your money to a web developer and he builds the most beautiful website you have ever seen.
And you sit back and wait for the traffic to rush in and the phone to start ringing. But it doesn’t!
What’s going on? You have built it and they are supposed to come!
Reality Check! This is not Kevin Costner in Field of Dreams!
Continue reading “3 Reasons Why Your Fire & Security Website Won’t Work Straight ‘Out Of The Box’”
You invest in a website to generate sales leads or enquiries for your Fire & Security company.
Without a steady stream of leads, businesses of any size will struggle to grow. Even the best sales team will fail without leads.
Continue reading “Generating Fire & Security sales leads – without these 3 things your website will fail!”
Google Adwords or Pay Per Click (PPC) is a great tool in your Fire and Security marketing arsenal.
Used wisely, it can hugely increase the stream of targeted prospects visiting your Fire & Security website.
But, if your website is not set up correctly, all it does is amplify a broken sales funnel.
When your PPC campaigns are not bringing in the leads you seek, you start to ask questions.
Continue reading “5 Ways Your Fire & Security Website Upgrade Can Ruin Your Paid Ads”