Is My Fire & Security Website Working? A 5 Minute Test

A lot of Fire and Security professionals ask me to take a look at their website. It’s usually because they don’t think their website is generating enough new enquiries.

Here is a simple way to do it yourself. Just add your business name and click the button below to get your free Website checkup.

Continue reading “Is My Fire & Security Website Working? A 5 Minute Test”

What the flip is a Buyer Persona? And why your Fire & Security company MUST take note!

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Don’t know what a buyer persona is? Or why your Fire & Security business should have one?

Well, you’re not alone. But it is a fundamental piece of the digital marketing jigsaw.

Done correctly, your buyer persona will get you more leads from your website and digital marketing efforts. And, of course, more leads mean more site surveys and more customers. In turn that means more maintenance contracts and more upsells. 

And all of that will give you more lovely revenue and a thriving, growing Fire & Security business.

Not bad… eh?

But what the flippin’ ‘eck is a buyer persona? Continue reading “What the flip is a Buyer Persona? And why your Fire & Security company MUST take note!”

3 Reasons Why Your Fire & Security Website Won’t Work Straight ‘Out Of The Box’

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I asked a Fire and Security director if his website was working for him. His reply:

“It had better be! I paid enough for it!”

Question – You don’t know if it is working… or not?

You pay your money to a web developer and he builds the most beautiful website you have ever seen.

And you sit back and wait for the traffic to rush in and the phone to start ringing. But it doesn’t!

What’s going on?  You have built it and they are supposed to come!  

Reality Check!  This is not Kevin Costner in Field of Dreams!  

Continue reading “3 Reasons Why Your Fire & Security Website Won’t Work Straight ‘Out Of The Box’”

Generating Fire & Security sales leads – without these 3 things your website will fail!

You invest in a website to generate sales leads or enquiries for your Fire & Security company.

Without a steady stream of leads, businesses of any size will struggle to grow. Even the best sales team will fail without leads.

Continue reading “Generating Fire & Security sales leads – without these 3 things your website will fail!”

5 Ways Your Fire & Security Website Upgrade Can Ruin Your Paid Ads

Google Adwords or Pay Per Click (PPC) is a great tool in your Fire and Security marketing arsenal.

Used wisely, it can hugely increase the stream of targeted prospects visiting your Fire & Security website.

But, if your website is not set up correctly, all it does is amplify a broken sales funnel.

When your PPC campaigns are not bringing in the leads you seek, you start to ask questions.

Continue reading “5 Ways Your Fire & Security Website Upgrade Can Ruin Your Paid Ads”

Fire & Security Directors, use these brilliant tips when blogging to attract new customers

Since starting work with Fire & Security installers back in 2010, we’ve generated hundreds of thousands of pounds worth of business through blogging.

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And, there’s no reason why you shouldn’t be able to, too! But, most Fire & Security professionals get blogging completely wrong. This blog post provides 4 tips on how to get your Fire & Security blogging right! Continue reading “Fire & Security Directors, use these brilliant tips when blogging to attract new customers”

Google Ads For Fire & Security: Save Money With Keyword Match Types

Many Fire & Security businesses get started on Google Ads by accident. You got offered a voucher!

Spend £120 this month and you’ll get £120 for free next month – that sort of thing.

Hands up! Was that you?

You thought this would be cheaper than Digital Marketing?

And it seemed so simple to set up. There were lots of fields that said Recommended. So you just took each easy option.

A few months in and your Google Ads bill is massive. But you’re not getting any enquiries. Continue reading “Google Ads For Fire & Security: Save Money With Keyword Match Types”

Is Your Fire & Security Website Breaking The Rules?

There are lots of web designers starting up all over the country. This is great for Fire & Security professionals who want to buy based on price.

But, as you know from your own industry experience, the cheapest is not always the best.

Many of these companies are inexperienced. In both web design and business. Many do not know what is required by law for the websites of a limited company. Or to comply with GDPR.

They bash up a website quick as a flash. You, as the owner, are pleased at the speed and the price. But you don’t know that you could be breaking the rules.

Does your Fire & Security company’s name have Limited or Ltd at the end of it? You could be at risk.

How can you be sure that your website won’t get you into trouble?

Continue reading “Is Your Fire & Security Website Breaking The Rules?”

3 Things To Avoid When Choosing Keywords For Your Fire & Security Business

Selecting the correct keywords can improve your Fire & Security website’s positioning in Google’s search results. So it’s a crucial part of your Digital Marketing.

But, hold your horses! Before we dig in, it’s important that you understand WHAT A KEYWORD actually is.

A keyword is the word or phrase used in a Google search.

It’s what your ideal customer is typing into their phone or computer.

It’s how they put their particular problem into words. And it’s what you want your website to be found for when someone makes that search. Continue reading “3 Things To Avoid When Choosing Keywords For Your Fire & Security Business”