Are you one of the few savvy Fire & Security Directors who sees the value in using LinkedIn to get in front of your ideal customers? Read on for my top 7 essential tips that will smash your previous efforts!
Continue reading “7 Essential LinkedIn Tips For Savvy Fire & Security Directors”
Are you one of the many Fire & Security directors who has social media symbols on your website? But did you know that there are two types?
Continue reading “Social Media Symbols That Damage Fire & Security Sales”
It was the night before Christmas and Eb Scrooge lay in his bed worrying about his fire & security business.
He had spent Christmas Eve day going through the books. The figures for the current financial year made for depressing reading.
Scrooge Fire & Security Ltd had been stuck at around the £1m turnover mark for a couple of years now. Two years ago he had got up to £1.3m only to slip back down to £1.1 again last year.
He had been relying on word of mouth and referrals from existing customers. 80% of his enquiries came through those two invaluable sources. But it was only enough to keep him at about the same level of turnover. His business was plateauing and he knew he needed to do something about it.
Continue reading “Scrooge Fire & Security – A Christmas Tale”
We talk to a lot of Fire & Security directors. You tell us that you are always looking for quick ways to generate more Traffic and Leads from your websites. It’s the best way to get new customers!
One of the latest options is to invest in a Google 360 Virtual Tour of your premises.
Google Virtual Tours are neither 3D nor video. They are Street View inside. Street View? Yes, you know when you look at Google Maps and you can place the little orange man onto an area and then see what it actually looks like there – from the satellite view.
These Virtual Tours give a 360 degree view of the inside of your premises. They look impressive. But is it worth the investment?
Lollipop answer the vital questions that Fire & Security professionals need to know.
“LinkedIn’s crap,” a Fire & Security director told me. “It takes all day and doesn’t result in any worthwhile enquiries!”
Are you feeling the same frustration?
But why is that?
Continue reading “LinkedIn: Crap For Enquiries? Not For This Fire & Security Company”
Fire & Security directors beware of expensive mistakes!
Neither the marketing guy who cold called you nor the one you know through your networking breakfast will have the skills and experience to sell more fire protection and security systems.
How do I know? We regularly meet colleagues from your industry who are repenting their first marketing investment.
They hired the smooth talking, shark-tooth necklace-wearing consultant who promised to publish 100 tweets and some blog posts every month. Or they listened to the promises of an experienced old-school marketer who said promoting your business for two days a week would be all you needed.
Take a deep breath and consider these two things:
When was the last time you sat down and thought, “I’m going to do a blog post about Halloween to help my business!” Never? Probably…
But tailoring the content you produce around public holidays such as Halloween and Christmas is something you should be doing to promote your business.
I’m not suggesting you bring out a range of bat-shaped CCTV cameras… but instead, you need to think about what problems these different holidays and events can bring to your target audience and utilise this in one of Inbound Marketing’s favourite tactics – blog writing.
Continue reading “Marketing At Halloween – How Dynamic Security Companies Can Sell More Burglar Alarms”
You’ve been investing in marketing for your Fire & Security business website for a few months. Suddenly one of your admin staff pipes up.
“I don’t think we need to carry on doing marketing,”
“Well most of the leads come from existing customers”
Now, this comes from the person who deals with your enquiries before passing them to sales. You should take notice, right?
This is one of the most dangerous conversations that can ever happen in the back office of your Fire & Security business.
You’re teetering on the edge of a precipice! That unskilled, ill-informed ‘back of an envelope‘ analysis is well-intended. Heed it at your peril… It will harm your business…
S/he is about to poop all over your sales!
Continue reading “The Most Dangerous Conversation In Your Fire & Security Office”
How many people who visit your website give you their contact information and become a lead? And, more importantly, how many of those leads actually become customers who give you their money?
For the Fire & Security directors we speak to, those statistics are the most frustrating thing about your website – whether you’re a local company or the largest of the national brands.
The vast majority of traffic that comes to your site does one thing.
It leaves, never to return!
So, what percentage of people who make it to your website become a lead and then a customer?
1 out of 1000? 1 out of 10,000?
Honest and trustworthy. That’s how the Fire & Security companies we speak to describe themselves. When a customer is putting the safety and security of their family, staff and clients in your hands, it’s critical!
How do your clients know? You have the NSI Gold and SSAIB accreditations to back it up, that’s how.
But what if we told you, this hard-earned reputation is being risked by large numbers of companies because they chose the wrong Fire & Security Systems Marketer?
Honesty is critical to your business. So why put your reputation on the line because of one easily avoidable mistake?
That is what we saw on a Fire & Security website last week. Is your business a victim too?
Continue reading “Honesty Counts – How Fire & Security Companies Blow It But Don’t Know It!”