What Your Home Security Site Surveyors Should Say About Social Media

A potential customer contacted you to ask for a free home security survey. You’ve visited the property and been given a guided tour.

You’ve handed out lots of helpful tips on home security.

You will do everything you can to design a system to keep the family safe:

  • protect the vulnerable areas;
  • plan where the sensors should go to get the best coverage; and
  • work out where to site the cameras so there are no blind spots.

But you know that the thing that can make a home most vulnerable to a burglar is beyond your security equipment. Continue reading “What Your Home Security Site Surveyors Should Say About Social Media”

Promote Your Fire & Security Company With LinkedIn’s Skills And Endorsements

The Skills and Endorsements section is a very important part of any Fire & Security sales person’s LinkedIn profile. It’s one of the top four places where you should be using your key words and phrases.

Whatever you add here will help:

  • LinkedIn to understand what search terms you want your profile to show for; and
  •  your connections to understand how best you can help them.

It’s also a great way to start conversations with your connections. But many Fire & Security directors don’t have a clue how to get the most value from it!

Read on to find out the how and the why… Continue reading “Promote Your Fire & Security Company With LinkedIn’s Skills And Endorsements”

Get More Fire & Security Customers – Create a LinkedIn Company Page

At least 50% of the Fire & Security profiles I see don’t link to a LinkedIn Company page. But why is that such a crying shame?

Because it means you’re missing out on some vital opportunities to GET MORE CUSTOMERS!

Read more to find out why… Continue reading “Get More Fire & Security Customers – Create a LinkedIn Company Page”

A Fruitful 2019 For Fire & Security Companies

Here’s to a fruitful 2019 for Fire & Security companies across the UK. What better way to start the New Year than FREE money!

Okay, Santa HAS left the building. This is not a Christmas re-run… there really is free money available. It’s not for your holiday, no!

But if you’re ambitious. And if you’re keen to grow your Fire & Security business and make 2019 the best year yet… Read on!

Continue reading “A Fruitful 2019 For Fire & Security Companies”

The Networking Side Effect That Puts Fire & Security Directors’ Homes At Risk

Most of the Fire & Security directors we speak to have spent hundreds of pounds getting their Terms of Business right to protect themselves from potential legal problems. But did you know that you could be putting your house at risk by networking?

Here’s the problem.

Real world networking and GDPR

Many Fire & Security installation companies will send a representative to attend local networking groups.

You can have a chat to lots of business people from your town, most of whom will own their own home. It’s a great way to increase the company’s visibility as the leading local supplier of home alarms as well as commercial fire safety and access control equipment. 

Continue reading “The Networking Side Effect That Puts Fire & Security Directors’ Homes At Risk”

Scrooge Fire & Security – A Christmas Tale

It was the night before Christmas and Eb Scrooge lay in his bed worrying about his fire & security business.

He had spent Christmas Eve day going through the books. The figures for the current financial year made for depressing reading.

Scrooge Fire & Security Ltd had been stuck at around the £1m turnover mark for a couple of years now. Two years ago he had got up to £1.3m only to slip back down to £1.1 again last year.

He had been relying on word of mouth and referrals from existing customers. 80% of his enquiries came through those two invaluable sources. But it was only enough to keep him at about the same level of turnover. His business was plateauing and he knew he needed to do something about it.

Continue reading “Scrooge Fire & Security – A Christmas Tale”