How To Generate More Leads & Close More Fire & Security Customers
Since starting work with Fire & Security installers back in 2010, we’ve generated hundreds of thousands of pounds worth of business through blogging.
And, there’s no reason why you shouldn’t be able to, too! But, most Fire & Security professionals get blogging completely wrong. This blog post provides 4 tips on how to get your Fire & Security blogging right! Continue reading “Fire & Security Directors, use these brilliant tips when blogging to attract new customers”
Many Fire & Security businesses get started on Google Ads by accident. You got offered a voucher!
Spend £120 this month and you’ll get £120 for free next month – that sort of thing.
Hands up! Was that you?
You thought this would be cheaper than Digital Marketing?
And it seemed so simple to set up. There were lots of fields that said Recommended. So you just took each easy option.
A few months in and your Google Ads bill is massive. But you’re not getting any enquiries. Continue reading “Google Ads For Fire & Security: Save Money With Keyword Match Types”
There are lots of web designers starting up all over the country. This is great for Fire & Security professionals who want to buy based on price.
But, as you know from your own industry experience, the cheapest is not always the best.
Many of these companies are inexperienced. In both web design and business. Many do not know what is required by law for the websites of a limited company. Or to comply with GDPR.
They bash up a website quick as a flash. You, as the owner, are pleased at the speed and the price. But you don’t know that you could be breaking the rules.
Does your Fire & Security company’s name have Limited or Ltd at the end of it? You could be at risk.
How can you be sure that your website won’t get you into trouble?
Continue reading “Is Your Fire & Security Website Breaking The Rules?”
A potential customer contacted you to ask for a free home security survey. You’ve visited the property and been given a guided tour.
You’ve handed out lots of helpful tips on home security.
You will do everything you can to design a system to keep the family safe:
But you know that the thing that can make a home most vulnerable to a burglar is beyond your security equipment. Continue reading “What Your Home Security Site Surveyors Should Say About Social Media”
Here’s to a fruitful 2019 for Fire & Security companies across the UK. What better way to start the New Year than FREE money!
Okay, Santa HAS left the building. This is not a Christmas re-run… there really is free money available. It’s not for your holiday, no!
But if you’re ambitious. And if you’re keen to grow your Fire & Security business and make 2019 the best year yet… Read on!
Continue reading “A Fruitful 2019 For Fire & Security Companies”
Most of the Fire & Security directors we speak to have spent hundreds of pounds getting their Terms of Business right to protect themselves from potential legal problems. But did you know that you could be putting your house at risk by networking?
Here’s the problem.
Many Fire & Security installation companies will send a representative to attend local networking groups.
You can have a chat to lots of business people from your town, most of whom will own their own home. It’s a great way to increase the company’s visibility as the leading local supplier of home alarms as well as commercial fire safety and access control equipment.
Continue reading “The Networking Side Effect That Puts Fire & Security Directors’ Homes At Risk”
Are you one of the many Fire & Security directors who has social media symbols on your website? But did you know that there are two types?
Continue reading “Social Media Symbols That Damage Fire & Security Sales”
It was the night before Christmas and Eb Scrooge lay in his bed worrying about his fire & security business.
He had spent Christmas Eve day going through the books. The figures for the current financial year made for depressing reading.
Scrooge Fire & Security Ltd had been stuck at around the £1m turnover mark for a couple of years now. Two years ago he had got up to £1.3m only to slip back down to £1.1 again last year.
He had been relying on word of mouth and referrals from existing customers. 80% of his enquiries came through those two invaluable sources. But it was only enough to keep him at about the same level of turnover. His business was plateauing and he knew he needed to do something about it.
Continue reading “Scrooge Fire & Security – A Christmas Tale”
We talk to a lot of Fire & Security directors. You tell us that you are always looking for quick ways to generate more Traffic and Leads from your websites. It’s the best way to get new customers!
One of the latest options is to invest in a Google 360 Virtual Tour of your premises.
Google Virtual Tours are neither 3D nor video. They are Street View inside. Street View? Yes, you know when you look at Google Maps and you can place the little orange man onto an area and then see what it actually looks like there – from the satellite view.
These Virtual Tours give a 360 degree view of the inside of your premises. They look impressive. But is it worth the investment?
Lollipop answer the vital questions that Fire & Security professionals need to know.
When was the last time you sat down and thought, “I’m going to do a blog post about Halloween to help my business!” Never? Probably…
But tailoring the content you produce around public holidays such as Halloween and Christmas is something you should be doing to promote your business.
I’m not suggesting you bring out a range of bat-shaped CCTV cameras… but instead, you need to think about what problems these different holidays and events can bring to your target audience and utilise this in one of Inbound Marketing’s favourite tactics – blog writing.
