Fire & Security Lead Generation Blog
How To Generate More Leads & Close More Fire & Security Customers
A lot of Fire & Security directors like the idea of using a CRM. You’re fed up with spreadsheets. And clunky job management tools that don’t show your sales pipeline. And you need MORE SALES!!
One of the best CRMs on the market is HubSpot. And, best of all, it’s free to get started.
Continue reading “Using The HubSpot CRM To Increase Fire & Security Sales”
Fire & Security companies across the country struggle with acquiring NEW leads. A sales person from one company I spoke with recently told me that there had been:
NO leads from their website forms and just ONE phone call from a cold lead in the last FOUR MONTHS!!!
He was tearing his hair out!
And what had marketing done? Continue reading “How To Increase Fire & Security Sales When Your Digital Marketer Has No Plan Except Using Twitter For Brand Awareness”
Your online marketing can get your Fire & Security company found in a city 20 miles away but it’s very hard to get people to click on your listing – unless they already know your name.
Back in 2005, Google users spent an average of 23 seconds to scroll down the first page of the search results and choose a listing.
By 2014, it took just 8-9 seconds on average. How rational is that speed of decision?
When they are looking for a service, people want to choose. They will look down the first full page (not the 2nd).
Their brain is thinking:
‘Do I recognise anyone? Do I know something about one of these companies?’ Continue reading “Stop Your Fire & Security Leads Turning A Blind Eye To You On Google”
Fire & Security directors are great fans of the FAQs page on their website. They all want one. But this popular page is completely misused by most companies.
The FAQs page is frequently clicked. And most Fire & Security websites use it to answer the technical questions that they often get asked.
It’s a huge missed opportunity!
Things like can I operate the system through my mobile may be #1 on the list of FAQs on your website. But is it the question that your sales guys hear most often BEFORE the purchase? Continue reading “How Your Fire & Security FAQs Page Can Make You Money”
Just back from our bi-yearly Mastermind submersion session with our business coach, Perry Marshall. This year it was in Prague. He is big on getting his students to expand their horizons. You would be amazed how much more you can learn when you’re totally away from the office. And in completely different surroundings.
Perry is also big on getting more traffic and leads. And one of his foremost pieces of advice is:
Try to be in all four quadrants so you seem to be…everywhere…to your prospects.
It’s a sobering thought but it is one of the staple pieces of advice from any business coach – work ON your Fire & Security business not IN it.
Otherwise, rather than owning a true business, all you actually own is a job. 14 hour days, 7 days a week.
Continue reading “The More You Work IN Your Fire & Security Business, The Less It Is Worth!”
Jon and I learned a huge secret about selling Fire & Security products whilst at a yoga workshop recently!
Yup, I hear you. What on earth does yoga have to do with Fire & Security or even sales?
So here’s what happened:
I spoke to a very unhappy Fire & Security director this week. He told me how he had invested £3-4k per month with a marketing agency to do social media and website stuff.
After an investment of over £30,000, he had seen no increase in enquiries!!!
Finally he had pulled the plug.
A quick look at their website and social media revealed the truth. Continue reading “Do You Have A Marketing Spell For Fire & Security Success?”
Did you know that you can have a custom URL for your Fire & Security Facebook Page? Also known as a vanity URL, it gives your Page an easy-to-find and easy-to-share URL that looks professional and branded.
It is also known as a USERNAME.
Facebook explains: Continue reading “How To Create A Custom URL For Your Fire & Security Facebook Page Today”
Telemarketing sounds like the ideal strategy to generate more home security leads. And sales.
Get your admin team to call as many homeowners in your area as possible. Then ask if they want an alarm system.
Simples.
Errr… not!
Continue reading “Telemarketing and Home Security Leads”
