Fire & Security Lead Generation Blog
How To Generate More Leads & Close More Fire & Security Customers
A startling fact was revealed during conversations with the Fire & Security business development managers in London, Liverpool and Birmingham.
EXCLUSIVITY OF LEADS IS NOT USUALLY GUARANTEED
WTF!!!????
Yup, Lolly leads are always exclusive. But we hadn’t been talking about it in any of our sales materials. Because we didn’t think exclusivity was a ‘thing’!
We thought all lead generation companies offered exclusive leads!
DOH!
I have just seen a great article on LinkedIn from entrepreneur, James Caan. It’s all about what the world’s most successful people have in common.
Embracing these is going to help a Fire & Security director to become more successful too.
Why is it that Fire & Security customer retention is not being discussed by more UK directors?
The majority of your sales people tell me that:
“most of our work comes from existing customers and word of mouth referrals”.
So it sounds to me like it’s hugely important to keep your existing customers sweet. They’re the golden goose that keeps most Fire & Security companies going.
A great infographic from Experience Matters shows that loyal customers are:
5x more likely to repurchase, 5x as likely to forgive, 4x as likely to refer and 7x as likely to try a new offering! Continue reading “Make A 5% Increase In Your Fire & Security Customer Retention To Yield A 25-95% Increase In Profits”
Everyone loves a competition! Especially being able to win something for nothing. It’s a great way to increase your Fire & Security company’s visibility in the local community. And to generate more new enquiries from homeowners who want to feel safe.
Which is why some home security installers are offering prizes like free alarm systems on their Business Pages.
But sometimes it can cause bad feeling rather than elation! Continue reading “Could Your Fire & Security Facebook Competitions Upset Your Fans?”
One of my Fire & Security LinkedIn connections published an update recently about his impending office move.
How fantastic to see a Fire & Security company growing so nicely!
But any change of address could impact the ranking of your company’s Google My Business map listing. Unless you update it in a very specific way.
If you’re trying to increase sales of Fire & Security systems to local businesses, then you should definitely be networking.
These events are where you will find lots of local business owners.
But it’s not just local business owners. There are also employees from sales and procurement. And, of course, each of those individuals will also be living in a property near you that will require a domestic alarm and CCTV cameras!
So it’s a double whammy of opportunity. Continue reading “Should Fire & Security Directors Be Networking?”
Since 2010, we have discussed business growth with a lot of Fire & Security company owners from across the country. More and more, we are hearing them say that they would rather acquire customers by buying another company than invest in lead generation.
So, if there are companies looking to buy, then there must also be some Fire & Security owners who are ready to sell.
Are you thinking of retiring into the sunset or raising funds for a new venture in a different niche?
But how can you ensure that your Fire & Security company is the best option for someone who is hungry to buy? And how can you be certain that you will get the best price? Continue reading “Selling Your Fire & Security Company? Discover These 5 Top Tips To Get The Best Price”
Sometimes, the human race makes me sigh! You put up a post that is designed to help people and some smartass thinks it’s open season on your Fire & Security business.
I’m not talking about people who may have a genuine customer service issue that they feel is not being handled effectively through your usual channels.
Complaints about late engineers or faulty alarm systems MUST be dealt with quickly and sensitively. AND learned from so any future unhappiness is dealt with before any customer feels the need to take it to social media.
Selling a Fire and Security System to a small to medium sized manufacturing company is no easy task.
Manufacturers are always trying to keep their costs to a minimum. And you are trying to get them to part with their money to meet legislation. Most will want to do as little as possible to remain legal. It really is a GRUDGE PURCHASE…
In addition, for most manufacturing companies the person dealing with Health & Safety and security contracts is also responsible for tons of other things too.
So the difficult part will be to get to the top of their priority list.
But how do you do that?
Continue reading “Selling Fire and Security Systems to Manufacturers”
Starting to scale your Fire & Security marketing? The great news is that you’ve got plenty of tools to choose from.
With so many options, getting started has never been easier. But getting started RIGHT is tougher than ever.
Where do you even begin?
You know that you should send an email newsletter… so you sign up for that email marketing tool. Continue reading “Scaling Your Fire & Security Marketing The Easy Way”
