At least 50% of the Fire & Security profiles I see don’t link to a LinkedIn Company page. But why is that such a crying shame?
Because it means you’re missing out on some vital opportunities to GET MORE CUSTOMERS!
Read more to find out why… Continue reading “Get More Fire & Security Customers – Create a LinkedIn Company Page”
People often tell me that LinkedIn is no good for growing Fire & Security companies. But that’s completely WRONG.
Here’s another top tip.
Continue reading “Grow Your Fire & Security Business By Sharing On LinkedIn”
Are you one of the few savvy Fire & Security Directors who sees the value in using LinkedIn to get in front of your ideal customers? Read on for my top 7 essential tips that will smash your previous efforts!
Continue reading “7 Essential LinkedIn Tips For Savvy Fire & Security Directors”
“LinkedIn’s crap,” a Fire & Security director told me. “It takes all day and doesn’t result in any worthwhile enquiries!”
Are you feeling the same frustration?
But why is that?
Continue reading “LinkedIn: Crap For Enquiries? Not For This Fire & Security Company”
Have you ever said: “LinkedIn doesn’t work for our industry!”?
We have run many 1-2-1 training consultations for Company Directors on LinkedIn. Attendees leave with sure-fire training on how to get the best from LinkedIn for their industry.
And here are our top 5 tips for the Fire & Security market:
1. Complete Your LinkedIn Headline
Your Headline is the most important part of your LinkedIn profile.
It’s the first thing that anyone sees about you in Google if they search for your name. And your headline is something that is easy to control so make it count!
Most of the profiles that we see say Fire Engineer or Security Director or Owner. And then the name of the Business. That’s a waste of some of your 150 characters.
Talk about your specialist areas. Fire & Security is a crowded marketplace so just adding words like Fire or Security isn’t going to make you stand out enough for LinkedIn to display your profile for searches around those keywords.
Think about the areas where you have had the most impact and mention those in your headline. Is that for the domestic market with home automation? Do your best skills lie with fire protection or access control in the commercial sector?
What problem can you solve for people? What are the benefits of working with you and your company?
Help LinkedIn and Google to understand what you do and who you can help. Then they can rank your profile in a search for that keyword on their platform.
Using a free LinkedIn account to prospect for Fire and Security leads? The Lollies love helping sales people to save cash. So don’t fork out for LinkedIn’s Sales Navigator Premium Package unless you absolutely have to. Here are some sales hacks that keep you using LinkedIn for free.
LinkedIn search for Job Title
Continue reading “LinkedIn Search Hacks For Fire & Security Sales – Don’t Waste Your Cash On Sales Navigator”
Here’s what Fire & Security professionals need to know to achieve the best success with their B2B prospecting.
The biggest mistake we see is trying to appeal to EVERYONE.
Your ideal buyer profile defines which companies are most likely to need fire protection or commercial security systems. These are your target customers.
Buyer personas are the people working at those companies who will need to purchase your Fire & Security systems. This is your target job role.
In the olden days, before social media, prospecting for your target customers meant being a sales person like the guy in Death of A Salesman. Willie drove from town to town visiting the companies or homeowners who were most likely to need the product he was selling. It could be a long, hard, soul-destroying slog.
Or waiting for leads to be delivered to you to call from a central office. And your success was dependent on getting the best quality leads. Always Be Closing, like in Glen Garry, Glen Ross.
Or you had to network at your local Chamber of Commerce and ask someone to introduce you to your most likely prospects.
But in the 21st century there are far easier ways to prospect. Continue reading “How To Get Introduced To Your Target Fire and Security Customers On LinkedIn”
It’s great to see Fire & Security directors embracing LinkedIn to help to promote their fire safety products and security equipment.
However, it’s also clear that many don’t really understand how to use the platform to achieve their business goals effectively.
So here are my top 5 big mistakes that I see Fire & Security directors make on LinkedIn every day.
Continue reading “Top 5 Mistakes Fire & Security Directors Make On LinkedIn”
One of the most important tasks for a Fire & Security sales person is to engage with your latest/most recent connections. There’s not a lot of point in reaching out if you then ignore your new prospects.
But it’s not always easy to find them!
Continue reading “Fire & Security Sales: How can I find my most recent connections on LinkedIn”