Fake Google Reviews… And What Fire & Security Companies Can Do About Them

It always brings a thrill when a Fire or Security customer leaves a glowing testimonial on your Google My Business Maplisting.

But these can be few and far between – no matter how fabulous your service. Sadly, it’s human nature but unhappy customers are much more keen to vent when they have had a bad experience.

And there is a growing trend for problem reviews. Not happy customers singing your praises and not customers who feel your service has not been your best. But something else entirely.

Continue reading “Fake Google Reviews… And What Fire & Security Companies Can Do About Them”

Is Your Fire & Security Website Traffic Only Boosting Your Ego

It happened again recently. The Managing Director of a Fire and Security systems installation company told me that he didn’t need any help with his website because it already got loads of traffic.

Sorry guys but, as he chundered on about how many people were visiting his website, I couldn’t help thinking about the proverbial “big sports car = small p***s” analogy.

Being a lady, I held my tongue and asked my default question in this scenario.

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Publish Posts on Your Fire and Security Google My Business Map Listing

Your Google My Business Map Listing is one of the most important pieces of Fire and Security advertising real estate that you can have. And it’s FREE!

But so many Fire and Security marketers are not taking full advantage of this valuable resource

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2 Ways Your Bad Website Design Is Killing Your Fire & Security Business!

A bad website design that is killing your business is a powerful hook! It should at least make you ask yourself the question.

But you may not think that you have a bad website design at all. Yours looks fa-bu-lous! It’s got a really eye-catching image and tells your customer all about what you do. How could that possibly be wrong?

Many of the Fire and Security directors we talk to complain that their website isn’t generating the leads and enquiries they expected. But almost all of them fail to realise that they are suffering from bad website design.

The clue is in the job title – a web designer’s specialty lies in the design of the website. Now, don’t get me wrong, the design is a critical element that provides the first WOW! when a human arrives at your site. However, a sexy website does not automatically mean it is successful at generating enquiries and customers.

In fact, a bad website design often results in no visitors and no enquiries. Read our real life examples…

Continue reading “2 Ways Your Bad Website Design Is Killing Your Fire & Security Business!”

Why Fire & Security Customer Service Teams Need A CRM

Imagine you get a call from an angry customer explaining that the Fire or Security product you sold them has malfunctioned in some way. You send an engineer to fix it. Sorted.

But what happens if the same customer rings back with the same problem?

It might not happen often but, if it does, that customer is going to be understandably frustrated.

And how much worse when the call handler has no recollection of the previous incident. They might be a different employee or they may have dealt with hundreds of enquiries since the last incident. It’s not surprising if the caller gets even more annoyed.

It doesn’t look good.

Even though it stands for customer relationship management, many Fire and Security companies don’t understand what a CRM does. They think it’s just a ‘job management’ tool. Not a way to give their existing customers a fabulous experience that will make them recommend you to their friends.

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Identifying Your Ideal Buyer Profile & Buyer Personas & Keeping Track of Them

Here’s what Fire & Security professionals need to know to achieve the best success with their B2B prospecting. 

The biggest mistake we see is trying to appeal to EVERYONE. 

Your ideal buyer profile defines which companies are most likely to need fire protection or commercial security systems. These are your target customers.

Buyer personas are the people working at those companies who will need to purchase your Fire & Security systems. This is your target job role.

Ideal Buyer Profile and Buyer Personas Continue reading “Identifying Your Ideal Buyer Profile & Buyer Personas & Keeping Track of Them”

3 Easy Ways To Attract Qualified Visitors To Your Fire & Security Website

You spent a fortune on a sparkly new website for your Fire and Security company. It looks fantastic. But you’re not getting the new customers you were expecting. Hey, you’re not even showing up on Google!

It’s beginning to look like it was an expensive mistake! 

But all is not lost… This article looks at three ways Fire & Security businesses can make some straightforward adjustments to become more visible on Google.

Better visibility means more traffic. And more traffic means more leads. And more leads means more chances for your sales team to close customers who want fire protection of security systems.

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Blogging Outreach With Broken Links: Why It Can Damage Your Fire and Security Business

I get a lot of emails telling me about broken links. It’s because I run a lot of big sites with lots of blog posts. One of the downsides is that the links to some of the sources quoted in those blog posts stop working. The website is taken down. Or the link itself changes when there is a website upgrade.

If a reader of one of those blog posts clicks on that link, they will arrive on a page that shows a 404 error message. That doesn’t give a good experience for that reader.

A recognised strategy for linkbuilding is to reach out to blogmasters about broken links and suggest a substitute link.

But there’s always a problem with these new Fire and Security links.

Continue reading “Blogging Outreach With Broken Links: Why It Can Damage Your Fire and Security Business”

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