Once you realise that a significant part of your business growth relies on getting more traffic, leads and customers to your website, you have to make a decision about who is going to do the digital marketing to make it happen!
Obviously, it’s a decision you need to get right. This blog post will help you decide if a family member is the right choice for your Fire & Security business…
Continue reading “If You’ve Already Employed A Family Member To Do Your Digital Marketing, Don’t Read This. It’ll Break Your Heart”
Freelance digital marketing might be the right option for you if you have a gap in one particular aspect of promoting your Fire & Security business.
Continue reading “Freelance Digital Marketing vs Employee vs Agency For Fire & Security Companies”
You know the only way to attract the right type of traffic, leads and customers to your Fire & Security website is to start doing effective digital marketing. However, with a tight marketing budget finding a way to fill that gap is going to require some hard thinking.
You have acknowledged that you don’t have the skills or the time to do your digital marketing for yourself but your profit and loss says you can’t afford to hire a full-time digital marketing manager or outsource the role to an expert. It’s a conundrum that this post will help you solve! Continue reading “[WARNING] Read This Before Promoting A Trusted Staff Member To Digital Marketing Manager For Your Fire & Security Company”
Most Fire & Security directors are becoming aware that there are lots of Government incentives to promote hiring a Digital Marketing Apprentice.
The apprenticeship levy on larger enterprises means that smaller companies don’t have to pay the full (or indeed any of the) cost of apprentice tuition.
There are also additional monetary incentives to take on younger people and those from less advantaged areas.
The lower than minimum wage for apprentices is, of course, very affordable.
Continue reading “Is A Digital Marketing Apprentice The Answer For Your Fire & Security Business?”
It’s the 21st century and everyone turns to Google on their phones, tablets and desktops whenever they need anything. This is not news…
Continue reading “DIY Digital Marketing – Is It Really The Best Use Of A Fire & Security MD’s time?”
If my six year old godson has a YouTube channel and Instagram account, surely acquiring Digital Marketing skills for Fire and Security promotion can’t be that hard?
Continue reading “Digital Marketing Skills For Fire and Security Growth”
Lollipop only work with ambitious Fire and Security companies. So we were delighted when Stan got in touch. Stan is the MD of a group of Fire & Security companies turning over £5m. And he wants that revenue to top £8m.
Excellent. That’s the ambition box checked!
But… Bizarrely, he wants to continue editing his own websites. While Lollipop do a bit of SEO…
Continue reading “Are You A Small Fire & Security Company Because You Don’t Know How To Be Big…?”
The Fire and Security company owner was almost in tears during our phone call.
We have always been at #1 on Google maps but my listing has just disappeared! We have been replaced by a competitor that moved in down the road. They’re not as good as us! They only have one review and it gives them just one star!
This was one of the big problems of 2017… but it’s not gone away! Continue reading “Google Map Listing Not Showing Up? Security Companies Hit By Hawk”
Do you find yourself regularly speaking to Fire and Security colleagues or leads who complain that they are extremely unhappy with their current situation… but when anyone suggests a solution, they always make the same excuses?
One moan I hear a lot is:
“Our Fire and Security website doesn’t get us any work.”
My response is always:
“But why do you think that is?”
4 reasons why your website might not be generating customers:
Continue reading “Are You A Serial Fire and Security Complainer? Is It Time to Change?”