Using a free LinkedIn account to prospect for Fire and Security leads? The Lollies love helping sales people to save cash. So don’t fork out for LinkedIn’s Sales Navigator Premium Package unless you absolutely have to. Here are some sales hacks that keep you using LinkedIn for free.
My Digital Business Angel
Some Fire and Security directors start their business using an Angel to provide them with a life-changing financial investment.
Lollipop began after an Angel invested something rather different. But his life was cut far too short. Here is the story:
An introduction to internet marketing Continue reading “My Digital Business Angel”
Publish Posts on Your Fire and Security Google My Business Map Listing
Your Google My Business Map Listing is one of the most important pieces of Fire and Security advertising real estate that you can have. And it’s FREE!
But so many Fire and Security marketers are not taking full advantage of this valuable resource
Continue reading “Publish Posts on Your Fire and Security Google My Business Map Listing”
2 Ways Your Bad Website Design Is Killing Your Fire & Security Business!
A bad website design that is killing your business is a powerful hook! It should at least make you ask yourself the question.
But you may not think that you have a bad website design at all. Yours looks fa-bu-lous! It’s got a really eye-catching image and tells your customer all about what you do. How could that possibly be wrong?
Many of the Fire and Security directors we talk to complain that their website isn’t generating the leads and enquiries they expected. But almost all of them fail to realise that they are suffering from bad website design.
The clue is in the job title – a web designer’s specialty lies in the design of the website. Now, don’t get me wrong, the design is a critical element that provides the first WOW! when a human arrives at your site. However, a sexy website does not automatically mean it is successful at generating enquiries and customers.
In fact, a bad website design often results in no visitors and no enquiries. Read our real life examples…
Continue reading “2 Ways Your Bad Website Design Is Killing Your Fire & Security Business!”
Receiving Our Trading Standards Approved Certificate!
A few weeks ago, Jo and Jon were invited to collect the Lollipop Trading Standards Approved Certificate at a special event for all the local Buy With Confidence members.
Continue reading “Receiving Our Trading Standards Approved Certificate!”
Why Fire & Security Customer Service Teams Need A CRM
Imagine you get a call from an angry customer explaining that the Fire or Security product you sold them has malfunctioned in some way. You send an engineer to fix it. Sorted.
But what happens if the same customer rings back with the same problem?
It might not happen often but, if it does, that customer is going to be understandably frustrated.
And how much worse when the call handler has no recollection of the previous incident. They might be a different employee or they may have dealt with hundreds of enquiries since the last incident. It’s not surprising if the caller gets even more annoyed.
It doesn’t look good.
Even though it stands for customer relationship management, many Fire and Security companies don’t understand what a CRM does. They think it’s just a ‘job management’ tool. Not a way to give their existing customers a fabulous experience that will make them recommend you to their friends.
Continue reading “Why Fire & Security Customer Service Teams Need A CRM”
Identifying Your Ideal Buyer Profile & Buyer Personas & Keeping Track of Them
Here’s what Fire & Security professionals need to know to achieve the best success with their B2B prospecting.
The biggest mistake we see is trying to appeal to EVERYONE.
Your ideal buyer profile defines which companies are most likely to need fire protection or commercial security systems. These are your target customers.
Buyer personas are the people working at those companies who will need to purchase your Fire & Security systems. This is your target job role.
Ideal Buyer Profile and Buyer Personas Continue reading “Identifying Your Ideal Buyer Profile & Buyer Personas & Keeping Track of Them”
3 Easy Ways To Attract Qualified Visitors To Your Fire & Security Website
You spent a fortune on a sparkly new website for your Fire and Security company. It looks fantastic. But you’re not getting the new customers you were expecting. Hey, you’re not even showing up on Google!
It’s beginning to look like it was an expensive mistake!
But all is not lost… This article looks at three ways Fire & Security businesses can make some straightforward adjustments to become more visible on Google.
Better visibility means more traffic. And more traffic means more leads. And more leads means more chances for your sales team to close customers who want fire protection of security systems.
Continue reading “3 Easy Ways To Attract Qualified Visitors To Your Fire & Security Website”
Blogging Outreach With Broken Links: Why It Can Damage Your Fire and Security Business
I get a lot of emails telling me about broken links. It’s because I run a lot of big sites with lots of blog posts. One of the downsides is that the links to some of the sources quoted in those blog posts stop working. The website is taken down. Or the link itself changes when there is a website upgrade.
If a reader of one of those blog posts clicks on that link, they will arrive on a page that shows a 404 error message. That doesn’t give a good experience for that reader.
A recognised strategy for linkbuilding is to reach out to blogmasters about broken links and suggest a substitute link.
But there’s always a problem with these new Fire and Security links.
The Dangers Of Buying Email Lists When You Sell Domestic Security Systems
This post was originally written in 2016 and the GDPR and PECR have made things even more difficult for Fire and Security companies who want to email homeowners in 2020.
If you buy a list of email addresses from a third party, you MUST get proof that the people on that list have given permission for their details to be shared with you. And stored and processed by you. And to receive ongoing marketing from you.
If you’re one of the many companies that relies on buying email lists for your marketing strategy, the latest FSB Voice Business Update has some nasty news for you.
Continue reading “The Dangers Of Buying Email Lists When You Sell Domestic Security Systems”
