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by Jo Shaer, on April 3, 2018

Many of the Fire & Security business owners and executives who manage their own digital marketing are dissatisfied with the results they are getting. They are concerned about how difficult …

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Topics:digital marketing

by Jon Law, on March 31, 2018

Local SMEs in service industries are always seen as the Cinderellas of content marketing! But Lollipop's experience in the Fire & Security industry, combined with a client who matched their …

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Topics:HubSpot

by Jo Shaer, on March 30, 2018

Because a well designed digital marketing strategy carries the workload of an entire team, a one person marketing department will always struggle to do everything you need to promote your Fire …

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by Jo Shaer, on March 29, 2018

Once you realise that a significant part of your business growth relies on getting more traffic, leads and customers to your website, you have to make a decision about who …

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Topics:digital marketing

by Jo Shaer, on March 28, 2018

Freelance digital marketing might be the right option for you if you have a gap in one particular aspect of promoting your Fire & Security business. However, because it is …

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by Jo Shaer, on March 27, 2018

You know the only way to attract the right type of traffic, leads and customers to your Fire & Security website is to start doing effective digital marketing. However,  with a …

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Topics:digital marketing

by Jo Shaer, on March 25, 2018

Most Fire & Security directors are becoming aware that there are lots of Government incentives to promote hiring a Digital Marketing Apprentice. The apprenticeship levy on larger enterprises means that …

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Topics:digital marketing

by Jo Shaer, on March 19, 2018

It’s the 21st century and everyone turns to Google on their phones, tablets and desktops whenever they need anything. This is not news… But, if you want to get in …

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by Jo Shaer, on March 18, 2018

It was quite apt to notice that today is apparently National Awkward Moments Day and then look back over the conversations that I have had recently which fit that category …

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by Jo Shaer, on March 17, 2018

If my six year old godson has a YouTube channel and Instagram account, surely acquiring Digital Marketing skills for Fire and Security promotion can't be that hard? In the good old …

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