The point of YOUR LinkedIn profile is to attract potential new buyers of Fire & Security systems. And to connect with them.
Racing to the bottom
If you slice your finger whilst carving the Sunday roast, you will probably talk yourself out of an A&E visit. But if it is bad enough you’ll finally take a cab to the hospital. Stumble in and show the receptionist your damaged digit. Then what happens?
She looks you up and down. You’ve just failed the crucial test but you don’t know it yet.
Then she gives you a form on a clipboard and points you to some vinyl-covered chairs. You’re one of a hundred other people with minor symptoms. With your one good hand, you complete the form and take it back to her.
She says: “Have a seat!”
Three hours later you’re still sitting there waiting to see a doctor.
Suddenly, a guy staggers in with his hand gripping the side of his neck. Blood is spurting from his jugular through clenched fingers and splattering the wall. Continue reading “Why You Are Haemorrhaging Your Fire & Security Leads To Your Competitors”
At Lollipop we make this internet thing work for the Fire & Security industry. This article and tells you how to succeed in such a crowded market. You’ll discover the single most important principle to get right for internet success. Apply it to win!
So how do Lollipop make the internet work for the crowded Fire & Security industry? Continue reading “Making the internet work for the Fire & Security Industry”
In a perfect world every single person who arrives on your Fire & Security website would be a great prospect. They would all want Fire Safety and/or Security Systems.
But this is not a perfect world and that is not the reality of the traffic that is coming to your Fire & Security website.
The biggest mistake we see is trying to appeal to EVERYONE. You end up pleasing NO ONE.
So, decide who your ideal commercial Fire & Security customer is! And focus… Continue reading “Get More B2B Fire & Security Sales – Know Your Ideal Commercial Customer”
I was chatting with a Fire & Security professional recently. He’d been sent a Google voucher to get started on paid ads.
He was VERY EXCITED!
I didn’t want to rain on his parade. I didn’t want to be the voice of doom and gloom.
A Fire & Security company showed us a regular report from their Ads manager claiming lots of conversions. But the director wasn’t so sure that this data matched the number of enquiries he was receiving.
Lollipop did an audit and added in some checks and balances. Continue reading “WARNING! Google Is Not Your Friend”
- Their reputation isn’t as good as yours.
- They have only been in business for five minutes.
- They don’t have the accreditations that your company does.
It’s called the buyer’s journey. And it is a science!
This is the process that leads to any purchase, from beans to burglar alarms. It can happen in minutes or months but it happens, every time. Knowing this process helps companies understand their customers and keep them as the central focus in marketing and sales strategies. If you know the route, you can lead them through it! Continue reading “Home Security & The Buyer’s Journey – How Many Sales Are You Losing?”
A Fire & Security director had been installing some CCTV cameras at the home of a very well known businessman.
During his tea break, the owner pulled our hero to one side. And asked :
“What’s the difference between a standalone CCTV system and one that’s remotely monitored?”
Our hero was very surprised that the owner did not know the answer.
But he was very happy to talk about it. They went to the businessman’s home office which had a whiteboard. That’s when our hero warmed to his task.
He started explaining and drawing diagrams. And was amazed at the effect.
“When you can see the people that you are presenting to are getting excited about what you are telling them……… wow what a buzz.”
BUT his website DOESN’T show those diagrams and explanations.
“Hey, do you want to, maybe, I dunno, buy some Fire safety or Security systems?”
If your sales team asked like that… no one would buy anything! Leads would walk away and profits would nosedive.
But your Fire & Security website is part of your sales team. And 99% of the sites we look at have a call to action button that is just as passive… Some of them DON’T HAVE A BUTTON AT ALL!
Let us show you how to write confident, clear calls to action that will turn your website into a machine that PRINTS MONEY! Continue reading “The Website Button That Will ‘Print Money’ For Fire & Security Companies”