Selling Your Fire & Security Company? Discover These 5 Top Tips To Get The Best Price

Since 2010, we have discussed business growth with a lot of Fire & Security company owners from across the country. More and more, we are hearing them say that they would rather acquire customers by buying another company than invest in lead generation.

So, if there are companies looking to buy, then there must also be some Fire & Security owners who are ready to sell.

Are you thinking of retiring into the sunset or raising funds for a new venture in a different niche?

But how can you ensure that your Fire & Security company is the best option for someone who is hungry to buy? And how can you be certain that you will get the best price? Continue reading “Selling Your Fire & Security Company? Discover These 5 Top Tips To Get The Best Price”

Horrible Comments On Your Fire & Security Facebook Page & How To Cope

Sometimes, the human race makes me sigh! You put up a post that is designed to help people and some smartass thinks it’s open season on your Fire & Security business.

I’m not talking about people who may have a genuine customer service issue that they feel is not being handled effectively through your usual channels.

Complaints about late engineers or faulty alarm systems MUST be dealt with quickly and sensitively. AND learned from so any future unhappiness is dealt with before any customer feels the need to take it to social media.

Facebook likes comments – they’re engaging Continue reading “Horrible Comments On Your Fire & Security Facebook Page & How To Cope”

Selling Fire and Security Systems to Manufacturers

Selling a Fire and Security System to a small to medium sized manufacturing company is no easy task.

Manufacturers are always trying to keep their costs to a minimum. And you are trying to get them to part with their money to meet legislation. Most will want to do as little as possible to remain legal. It really is a GRUDGE PURCHASE…

In addition, for most manufacturing companies the person dealing with Health & Safety and security contracts is also responsible for tons of other things too.

So the difficult part will be to get to the top of their priority list.

But how do you do that?

Continue reading “Selling Fire and Security Systems to Manufacturers”

Scaling Your Fire & Security Marketing The Easy Way

Starting to scale your Fire & Security marketing? The great news is that you’ve got plenty of tools to choose from.

With so many options, getting started has never been easier. But getting started RIGHT is tougher than ever.

Where do you even begin?

You know that you should send an email newsletter… so you sign up for that email marketing tool. Continue reading “Scaling Your Fire & Security Marketing The Easy Way”

Selling Fire & Security: Race To The Bottom Or Rise To The Top?

Once the site survey is booked, your Fire & Security company has a great chance of getting a new customer. But there’s a big difference between a good sales person and a great one.

Racing to the bottom

Does your representative start by banging on about how great your company is: Continue reading

Why You Are Haemorrhaging Your Fire & Security Leads To Your Competitors

If you slice your finger whilst carving the Sunday roast, you will probably talk yourself out of an A&E visit. But if it is bad enough you’ll finally take a cab to the hospital. Stumble in and show the receptionist your damaged digit. Then what happens?

She looks you up and down. You’ve just failed the crucial test but you don’t know it yet.

Then she gives you a form on a clipboard and points you to some vinyl-covered chairs. You’re one of a hundred other people with minor symptoms. With your one good hand, you complete the form and take it back to her.

She says: “Have a seat!”

Three hours later you’re still sitting there waiting to see a doctor.

Suddenly, a guy staggers in with his hand gripping the side of his neck. Blood is spurting from his jugular through clenched fingers and splattering the wall. Continue reading “Why You Are Haemorrhaging Your Fire & Security Leads To Your Competitors”

Making the internet work for the Fire & Security Industry

At Lollipop we make this internet thing work for the Fire & Security industry. This article and tells you how to succeed in such a crowded market. You’ll discover the single most important principle to get right for internet success. Apply it to win!

So how do Lollipop make the internet work for the crowded Fire & Security industry? Continue reading “Making the internet work for the Fire & Security Industry”

Get More B2B Fire & Security Sales – Know Your Ideal Commercial Customer

In a perfect world every single person who arrives on your Fire & Security website would be a great prospect. They would all want Fire Safety and/or Security Systems.

But this is not a perfect world and that is not the reality of the traffic that is coming to your Fire & Security website.

The biggest mistake we see is trying to appeal to EVERYONE. You end up pleasing NO ONE.

So, decide who your ideal commercial Fire & Security customer is! And focus… Continue reading “Get More B2B Fire & Security Sales – Know Your Ideal Commercial Customer”

WARNING! Google Is Not Your Friend

I was chatting with a Fire & Security professional recently. He’d been sent a Google voucher to get started on paid ads.

He was VERY EXCITED!

I didn’t want to rain on his parade. I didn’t want to be the voice of doom and gloom.

BUT…

A Fire & Security company showed us a regular report from their Ads manager claiming lots of conversions. But the director wasn’t so sure that this data matched the number of enquiries he was receiving.

Lollipop did an audit and added in some checks and balances. Continue reading “WARNING! Google Is Not Your Friend”

The Fire & Security Sales Prevention Force: Are You Paying People To STOP SALES FROM HAPPENING?

Working in the Fire & Security industry for nearly a decade, we have met some fabulous sales people. Together we make a great team!

Lollipop cross the leads into the box and the sales guy “knocks ’em in”.

It’s a joy! Giving true masters the perfect raw material to create £20k, £50k and even £100k sales! Day in and day out. Consistent, reliable, quality traffic, leads and customers. Everyone’s life becomes soooo sweet!

However, some Fire & Security directors have a bottleneck that stops this from happening.

And they don’t even realise that they are PAYING PEOPLE TO STOP SALES FROM HAPPENING!

Fire & Security Lead Generation Blog