I spoke to a very unhappy Fire & Security director this week. He told me how he had invested £3-4k per month with a marketing agency to do social media and website stuff.
After an investment of over £30,000, he had seen no increase in enquiries!!!
Finally he had pulled the plug.
A quick look at their website and social media revealed the truth. Continue reading “Do You Have A Marketing Spell For Fire & Security Success?”
I’ve met a lot of Fire & Security installers, surveyors and engineers who have been asking themselves this HUGE question.
They are excellent at installing systems. They hate working FOR someone. The hours are too long and too unreliable. It’s too regimented and they’re sure they could do the job much better.
Surely it cannot be that hard to work for yourself?
Why most Fire & Security businesses fail in the first five years
The first thing I say to them is: Continue reading “Top Tips For Quitting Your Job And Starting Your Own Fire & Security Company”
Did you know that you can have a custom URL for your Fire & Security Facebook Page? Also known as a vanity URL, it gives your Page an easy-to-find and easy-to-share URL that looks professional and branded.
It is also known as a USERNAME.
Facebook explains: Continue reading “How To Create A Custom URL For Your Fire & Security Facebook Page Today”
Telemarketing sounds like the ideal strategy to generate more home security leads. And sales.
Get your admin team to call as many homeowners in your area as possible. Then ask if they want an alarm system.
Continue reading “Telemarketing and Home Security Leads”
A startling fact was revealed during conversations with the Fire & Security business development managers in London, Liverpool and Birmingham.
EXCLUSIVITY OF LEADS IS NOT USUALLY GUARANTEED
Yup, Lolly leads are always exclusive. But we hadn’t been talking about it in any of our sales materials. Because we didn’t think exclusivity was a ‘thing’!
We thought all lead generation companies offered exclusive leads!
I have just seen a great article on LinkedIn from entrepreneur, James Caan. It’s all about what the world’s most successful people have in common.
Embracing these is going to help a Fire & Security director to become more successful too.
Here goes: Continue reading “Becoming A More Successful Fire & Security Director: Former Dragon’s Den Star, James Caan, Reveals 3 Top Tips”
Why is it that Fire & Security customer retention is not being discussed by more UK directors?
The majority of your sales people tell me that:
“most of our work comes from existing customers and word of mouth referrals”.
So it sounds to me like it’s hugely important to keep your existing customers sweet. They’re the golden goose that keeps most Fire & Security companies going.
A great infographic from Experience Matters shows that loyal customers are:
5x more likely to repurchase, 5x as likely to forgive, 4x as likely to refer and 7x as likely to try a new offering! Continue reading “Make A 5% Increase In Your Fire & Security Customer Retention To Yield A 25-95% Increase In Profits”
Everyone loves a competition! Especially being able to win something for nothing. It’s a great way to increase your Fire & Security company’s visibility in the local community. And to generate more new enquiries from homeowners who want to feel safe.
Which is why some home security installers are offering prizes like free alarm systems on their Business Pages.
But sometimes it can cause bad feeling rather than elation! Continue reading “Could Your Fire & Security Facebook Competitions Upset Your Fans?”
I almost choked on my coffee when I noticed that one of our clients was running an illegal Facebook competition.
Sat in a noodle bar in the beautiful city of Prague, my mobile phone had just put an end to my relaxed mood.
Because the client in question had fallen foul of THREE of the ways a competition is most likely to get their Business Page suspended by Facebook.
Let me talk you through them. Continue reading “3 Ways Your Illegal Fire & Security Facebook Competition Risks Getting Your Business Page Banned”
One of my Fire & Security LinkedIn connections published an update recently about his impending office move.
How fantastic to see a Fire & Security company growing so nicely!
But any change of address could impact the ranking of your company’s Google My Business map listing. Unless you update it in a very specific way.
Continue reading “Moving your Fire & Security premises? How can you maintain the ranking for your Google map listing?”