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by Jo Shaer, on April 15, 2019

I shocked a prospective client last week. He had just realised how much money he had left lying on the table this year. All because his team were making proposals …

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Topics:CRMfire & security

by Jo Shaer, on March 30, 2019

You know how cross you get when you see Fire and Security installations that are a mess? People on LinkedIn had lots to say about these two images: Fire Alarm cable …

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Topics:Web Designfire & security

by Jo Shaer, on March 18, 2019

I received my annual email from the ICO today. Things have changed slightly but most businesses will still need to join up. Here's what you need to know: Does my …

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Topics:fire & security

by Jo Shaer, on March 17, 2019

If your Fire & Security Ad campaign has just one ad group, you're pouring money down the plughole. The biggest mistake I see time and again is hundreds of keywords …

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Topics:PPCfire & security

by Jo Shaer, on March 8, 2019

I talk to a lot of Fire and Security professionals. Many of them ask me to take a look at their website. But if you'd rather take a look yourself, click …

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Topics:website-designfire & security

by Jo Shaer, on March 4, 2019

Love them or loathe them, fruit-based devices are here to stay. And, because there are now so many iPhone and iPad users, Apple are secure enough to be able to …

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Topics:Apple Mapsfire & security

by Jo Shaer, on March 4, 2019

Looking for a way to increase website traffic to your Fire & Security website? Apple no longer have the Google My Business app on their mobile devices by default. Instead, …

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Topics:Apple Mapsfire & security

by Jo Shaer, on March 1, 2019

Don't know what a buyer persona is? Or why your Fire & Security business should have one? Well, you're not alone. But it is a fundamental piece of the digital …

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Topics:Leadsfire & security

by Jo Shaer, on February 26, 2019

I asked a Fire and Security director if his website was working for him. His reply: "It had better be! I paid enough for it!" Question - You don't know …

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Topics:SEOfire & security

by Jon Law, on February 24, 2019

You invest in a website to generate sales leads or enquiries for your Fire & Security company. Without a steady stream of leads, businesses of any size will struggle to grow. Even …

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Topics:LeadsSalesfire & security

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